Video Marketing

Enjoy New Media  ·  Toy Video Production  ·  Atlanta, GA The numbers came out of Circana's 2025 year-end report, and they were hard to ignore. After two consecutive years of decline, the U.S. toy industry grew 6% in 2025. Units sold climbed 3%. Average selling price rose 4%. All of that sounds healthy until you look at who actually drove the recovery — and the answer isn't the seven-year-old with a Christmas list. Adults did. Consumers aged 12 and older are now the fastest-gr

Many brands understand this influence, so they pay for placements in popular channels. And that’s a valid strategy. But here’s the problem: They’re renting attention instead of building it. Sponsoring a video gives you a moment. Owning a channel gives you momentum.