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Enjoy New Media  ·  Toy Video Production  ·  Atlanta, GA The numbers came out of Circana's 2025 year-end report, and they were hard to ignore. After two consecutive years of decline, the U.S. toy industry grew 6% in 2025. Units sold climbed 3%. Average selling price rose 4%. All of that sounds healthy until you look at who actually drove the recovery — and the answer isn't the seven-year-old with a Christmas list. Adults did. Consumers aged 12 and older are now the fastest-gr

I hear some version of this on almost every new client call. We walk them through the work — the Pokémon Monopoly spot, the Stranger Things Social Ad, the Furby Reese's social video. The production quality is obvious. The creative is tight. And then they say it: "And these performed well on social? Because usually, polished videos don't work for us on social media." Every time I hear that, I have the same thought: it's not the polish that's failing you. It's the strategy.

If you make consumer products, you live in two separate worlds: the world of convincing buyers to stock your product, and the world of convincing consumers to buy it. These are completely different selling jobs — and they require different videos. We call them sell-in and sell-through, and it's a distinction that most video production companies don't even know to make. Understanding the difference could be what separates a successful product launch from a warehouse full of r

How Enjoy New Media produced commercial video content for Advance Auto Parts and why understanding the product you're filming can make or break a production.

How we helped LIVFRESH cut through sterile dental advertising by balancing humor, compliance, and disciplined studio production.

We partnered with Hasbro Gaming to produce a social-first toy commercial for Pokémon Monopoly and executed the concept exactly as pitched. This case study breaks down how strategic planning, licensed IP production, and precise execution led to a high-performing product launch video.

Enjoy New Media partnered with Netflix, Jazwares, and Tongal to create a cinematic Stranger Things Season 5 commercial for the Demogorgon Plush. Shot near the real Starcourt Mall, this behind-the-scenes look reveals how our team brought Hawkins to life through creative storytelling and expert commercial video production.

If you're ready to bring your product to the screen whether it's the silver screen, the TV, or mobile phones, this walkthrough simplifies the five key stages of video production with real examples from our own catalog.

Blind Boxes aren’t new to the U.S. But how quickly they’re being consumed? That’s new.

Many brands understand this influence, so they pay for placements in popular channels. And that’s a valid strategy. But here’s the problem: They’re renting attention instead of building it. Sponsoring a video gives you a moment. Owning a channel gives you momentum.

Learn how to advertise on Hulu and Disney+ with this clear guide for brands. We break down CTV ad formats, targeting options, pricing, and how Enjoy New Media produces high-performing video ads for streaming platforms. Perfect for marketers and businesses ready to launch OTT campaigns that convert.

What started as a full-circle moment turned into one of our most memorable shoots yet. We teamed up with Lecrae and the Upward app to craft a campaign that blended authenticity, improv, and powerful storytelling — all while keeping the cameras rolling. Here’s how we helped bring the message to life on set, and what your brand can learn from the process.