The Video Production Company
Built for Toy & Consumer Products
Enjoy New Media is a full-service video production company in Atlanta, Georgia, specializing in commercials, product videos, and branded content for the toy and consumer product industry.
How Enjoy New Media Started
Enjoy New Media was founded by Denver Bailey with a straightforward belief: the brands that make the most exciting products deserve a production partner that brings the same energy to their video content. What started as a small creative operation in Atlanta quickly grew into a specialized video production company trusted by some of the biggest names in the toy industry.
From the beginning, Enjoy New Media focused on creating commercials and content that do more than look good — they drive measurable business results. Sell-in presentations that convince buyers at major retailers. Social media videos that generate millions of views. Broadcast spots that build demand before products even hit shelves. Every project is built around one question: will this help our client sell more product?
DENVER BAILEY
Denver Bailey is the founder and creative director of Enjoy New Media, an Atlanta-based commercial video production company that has become a go-to creative partner for toy brands and consumer product companies nationwide.
With a background spanning advertising, digital content, and brand storytelling, Denver built Enjoy New Media around a hands-on, no-middlemen production model. Every project gets direct access to creative leadership — not a layer of account managers who've never been on set.
Under Denver's leadership, Enjoy New Media has produced hundreds of videos across broadcast TV, connected TV (CTV), social media, and e-commerce platforms. The company is a proud member of The Toy Association, reflecting its deep commitment to the toy industry and understanding of the unique challenges toy marketers face.
What Makes Enjoy New Media Different From Other Video Production Companies
There are hundreds of video production companies in Atlanta. Most of them are generalists, they'll shoot a wedding on Saturday and a corporate training video on Monday. Enjoy New Media is different. We built our entire company around serving toy brands, consumer product companies, and the agencies that represent them.
We Specialize in Toy and Consumer Product Video
When you work with a production company that understands your industry, everything moves faster. We know the difference between a sell-in sizzle reel for a buyer at Target and a sell-through social campaign aimed at parents on TikTok. We understand toy commercial budgets, retailer deadlines, seasonal launch calendars, and advertising compliance requirements. That expertise saves our clients time, money, and headaches.
Boutique Studio, Big Agency Results
We've produced toy commercials and product videos for some of the largest brands in the industry — Hasbro, Jazwares, Spin Master, Playmobil, and more. But we're not a 200-person agency with layers of bureaucracy. Our clients work directly with the creative team that will be on set producing their video. That means faster turnarounds, clearer communication, and no surprises on the invoice.
Full-Service Production Under One Roof
From concept development and scriptwriting to filming, post-production, and final delivery, Enjoy New Media handles every step of the video production process in-house. Our team is comprised of multi-faceted digital creators, all working together in our Duluth, Georgia production facility, just north of Atlanta. Clients don't have to coordinate between five different vendors. They have one team, one point of contact, and one invoice.
Videos We Produce for Toy Brands and Consumer Product Companies
Every toy brand needs different content at different stages of a product launch. We produce the full range:
TV and CTV Toy Commercials
Broadcast-ready and connected TV spots that build awareness and drive demand. We handle everything from creative concepting to network delivery, ensuring every commercial meets broadcast standards and CTV platform requirements.
Sell-In Video Presentations
When you're pitching buyers at Walmart, Target, Amazon, or specialty retailers, you need a sizzle reel that makes your product impossible to pass on. Our sell-in videos are built to excite retail buyers and communicate product value in under 90 seconds.
Social Media and Vertical Video Content
Scroll-stopping content designed for TikTok, Instagram Reels, YouTube Shorts, and paid social campaigns. We've helped toy brands generate millions of views with social-first vertical video designed for how people actually watch on their phones.
Product Demos and Unboxing Videos
High-quality product demonstrations and unboxing content for Amazon listings, brand websites, and e-commerce platforms. These videos reduce returns by showing consumers exactly what they're getting and how the product works.
Digital Advertising and Pre-Roll
Performance-driven video ads for YouTube pre-roll, programmatic display, and digital campaigns. Built to convert, not just play.