If you're ready to bring your product to the screen whether it's the silver screen, the TV, or mobile phones, this walkthrough simplifies the five key stages of video production with real examples from our own catalog.

Many brands understand this influence, so they pay for placements in popular channels. And that’s a valid strategy. But here’s the problem: They’re renting attention instead of building it. Sponsoring a video gives you a moment. Owning a channel gives you momentum.