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A Guide to Our Video Production Process

  • Writer: Denver Bailey
    Denver Bailey
  • Jul 29
  • 3 min read

Updated: Jul 30

If you're ready to bring your product to the screen whether it's the silver screen, the TV, or mobile phones, this walkthrough simplifies the five key stages of video production with real examples from our own catalog.


1. Planning & Development

Define Your Goals: Before any camera rolls, clarify what the video needs to accomplish. That could be brand awareness, conversions, education, or engagement, or like in this video we made for Jazwares & Moonbug featuring the My Friend Meekah doll, we were tasked with driving awareness and sales so we created a video that brought the fun of play to cinema.


Know Your Audience & Message: A video meant for parents purchasing products will feel different than a video targeting children to get them excited about a product.

  • Jazwares & Moonbug | Blippi, "My Friend Meekah"

2. Pre Production

We set clear timelines so everyone involved can stay in the loop. And when it comes to pre production approvals, we propose multiple locations, talent, and wardrobe (and more) for you to choose from. When a video is meticulously planned this way in advance, it makes for a seamless shoot!


  • Enjoy New Media toy video showing storyboard to final product, featuring animated girl character and matching toy saying “Good Job!"
    From storyboard to screen

3. Production

Our shoots typically last one to two days. Occasionally, we return for additional shots, known as pick-ups. This is where our in-house production studio becomes a valuable asset, helping us keep costs down when capturing extra footage. We also build our crew to match the specific needs of each production. Many productions are overstaffed, which might seem helpful, but it often slows things down. Our goal is to find the right balance so everything runs smoothly and efficiently.

  • Professional white cyclorama wall studio at Enjoy New Media, featuring overhead lighting setup for commercial video and product shoots.
    Enjoy New Media HQ

4. Post Production

Editing typically involves three rounds of revisions. The first cut is rough, and we recommend including only a few key stakeholders at this stage to help get the structure right. In the second round, it’s smart to bring in higher-ups to make sure the video meets all expectations. The final round should be reserved for polish. From there, we enhance the video with branded graphics, text overlays, animations, and visual effects. We layer in sound design with dialogue, ambient sound, voiceover, and licensed music to create emotional impact. Finally, we deliver output versions formatted for each platform, whether it’s YouTube (16:9), Instagram Stories or Reels (9:16), TikTok, or CTV.


5. Marketing & Distribution

Choosing where your video will live is just as important as how it’s made. Whether it’s YouTube ads, Instagram, TikTok, email campaigns, or internal use, the platform shapes how your audience engages with the content. While Enjoy New Media is not a marketing agency, we can assist with distribution to platforms like Disney+, Hulu, and other connected TV (CTV) networks to help your video reach a broader audience.


Best Practices to Keep in Mind

  • Involve key stake holders in the script and storyboard early. This prevents costly reshoots later.

  • Know where you want to deliver your content. If reframing for Instagram and TikTok is not planned, then reframing can be limiting

  • Repurpose content. Just because a video has been posted once, does not mean it can't live on in cutdowns and compilations. Spin Master is a great example of this! Our series MORE with Kinetic Sand has lived on for years in the form of compilations.

    MORE with Kinetic Sand!

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