Bringing Hawkins to Life with Netflix, Jazwares, and Tongal
- Si Rajadhyax
- 2 days ago
- 2 min read
With Stranger Things Season 5 right around the corner, excitement for the Upside Down is reaching new heights. Netflix and Jazwares have launched a spooky new line of Stranger Things toys and plush collectibles, produced in collaboration with Tongal, a global creative community that connects brands with top filmmakers. When it came time to turn the 12-inch Demogorgon Plush into a cinematic story, Enjoy New Media was brought on to lead production.
From Hawkins to the Living Room
The brief was simple but creative: bring the world of Stranger Things into a playful, nostalgic setting without directly recreating the show. The product needed to feel both adorable and eerie, highlighting its cute-to-scary transition and authentic sound effects.
Our team built the spot around a childhood moment straight out of Hawkins. A young boy faces off with his older brother as the Demogorgon Plush roars to life in his hands. What starts as a playful scare turns into laughter, perfectly capturing the spirit of Stranger Things through imagination and fun.
A Passion Project for True Fans
“This was a dream come true,” said our director. “I grew up in Indiana riding my bike just like the kids in Hawkins, so creating something connected to Stranger Things felt personal. We even shot near the real Starcourt Mall.”
Filming this spot was as unpredictable as the Upside Down itself. The cast had never worked with our team before, which can always be a gamble, but the chemistry clicked instantly. The older actor dove into every take, giving full energy through shouts, reactions, and laughter, while the younger actor brought natural charisma that made each moment feel authentic. Watching them work together felt like discovering something rare. As our director put it, “It was lightning in a bottle.”
Brought to Life Through Tongal
The project came through Tongal, where Enjoy New Media’s concept was selected from submissions around the world. Tongal’s platform connected Jazwares and Netflix with our production team to turn a creative idea into a cinematic reality.
Even with major partners and multiple approval layers, the collaboration ran smoothly. “When I finally saw the ad live on Instagram, I literally jumped out of my chair,” the director said. “Seeing your work in the wild is one of the best feelings there is.”
The Final Result
The finished ad blends spooky fun, 80s nostalgia, and cinematic energy into one unforgettable social video. It showcases the Demogorgon Plush as both nightmare fuel and nap buddy, perfectly in tune with the Stranger Things universe.
This campaign highlights what happens when major brands trust creative filmmakers to tell stories that connect with fans.
Why Brands Choose Enjoy New Media
At Enjoy New Media, we create cinematic commercial video productions that connect emotionally and deliver results. From concept to final edit, we help brands like Netflix, Jazwares, and many others tell stories that audiences remember. If your brand is ready to launch its next unforgettable campaign, we are ready to bring it to life.
Want to bring a piece of Hawkins home? Grab the official Stranger Things 12” Demogorgon Plush below.
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