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How to Advertise on Hulu & Disney+: A Straightforward Guide for Brands

  • Writer: Denver Bailey
    Denver Bailey
  • Jul 22
  • 2 min read

Updated: Jul 28

Streaming ad setup with Hulu and Disney+ logos on screen, a bowl of popcorn, and a remote on a table. Promotes Enjoy New Media’s video production for connected TV advertising.

Hulu & Disney+ Ads Made Simple

How your brand can reach millions on top streaming platforms


Streaming ads are no longer just for massive brands. Hulu and Disney+ let you reach specific, engaged viewers in a smarter way. This post walks you through how it works, what you need to get started, and how Enjoy New Media helps brands create ad content that actually performs.


If you are a marketing director, a lean internal team, or a growing brand looking to compete, this guide is for you.


What Is Hulu & Disney+ Advertising?

And why more brands are making the switch


Streaming platforms, also known as OTT or CTV, are now home to ad-supported content watched by millions every day.


These ads are:

  • Targeted by age, interests, location, and even behavior

  • Non-skippable and placed inside premium shows and movies

  • Measurable with insights you can actually use


Hulu reaches more than 109 million people each month through its ad-supported plan. Disney+ recently added an ad-supported option, expanding your reach even further.


How It Works (Simplified)

What the ad process actually looks like


Here is how it breaks down:

  1. Pick your platform: Hulu, Disney+, or both

  2. Choose your target audience: demographics, location, behaviors

  3. Select your ad type: standard video, pause ad, interactive, or takeover

  4. Submit your video ad in the right specs

  5. Launch and track results like impressions, completion rate, and clicks


Need help with the creative? That is where we come in.




What Does It Cost?

A quick breakdown of Hulu and Disney+ ad pricing


These platforms use a CPM model, which means cost per 1,000 impressions. Typical pricing is:

  • Between $10 to $30 per CPM

  • Minimum spend starts around $500 for self-serve options

  • Programmatic buying allows for broader scale and flexible targeting


Keep in mind the platforms do not make your video for you. That is why you need the right creative partner.


Ad Types You Can Run

Some of the most effective ad formats on Hulu and Disney+ include:

Ad Type

Description

Standard Video Ads

15 to 30 second ads shown before or during content

Pause Ads

Appear when the viewer hits pause

Interactive Ads

Let viewers explore your brand or click for more

Takeover or Marquee

Premium placement for major campaigns

GatewayGo

Uses QR codes to move from TV to mobile

At Enjoy New Media, we produce ad content that fits these formats perfectly and stays aligned with your brand voice.


Why Brands Choose Enjoy New Media

Our team helps create content that feels native to the platform while standing out in a crowded feed.


What makes us the go-to partner:

  • Deep knowledge of streaming platform requirements

  • Fast and premium content delivery

  • Video content designed to hold attention and convert

  • A hands-on partnership experience from start to finish


We do not just shoot a good-looking video. We build a strategy around performance.




Ready to Launch a Hulu or Disney+ Campaign?

If you want to get started the right way, we can help with strategy, scripting, shooting, editing, and formatting your content to fit Hulu and Disney+ standards.

Enjoy New Media is based in Atlanta and works with brands across the country.


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